Undoubtedly, the biggest motoring event to hit Australia in 1956 was Holden's launch of the FE sedan. The FE made front-page news across the nation and when the all-new Holden was unveiled to an eager public, whole towns came to a standstill. This excitement soon turned to sales for Holden. Not only did the FE achieve a record market share of nearly 50 percent, the waiting list to take delivery soon grey to five months.